Narrative & Positioning Frameworks

I'll help you define why customers choose you, building the foundation for your content, SEO, and go-to-market decisions.

I create deliberately simple frameworks your team will actually use.

"The Intimacy Journal," a category I defined, positioned, and launched (funded on Kickstarter in 12 days).

A screenshot of Tash's Google Search Console data for her website, ticking up and to the right.

My own site receives 3k monthly organic clicks and counting, including AI-referral traffic from ChatGPT and Claude that converts to real book sales.

SEO & AEO Strategy

I'll help you understand your organic growth through search, including AI-driven discovery.

I write articles and design AEO strategies that convert ChatGPT and Claude referral traffic into paying customers.

Growth Analytics & Attribution

I'll build dashboards and measurement reporting to help you understand what actually drives revenue.

I'm fluent in SQL, Looker, BigQuery, GA4 & Google Search Console, and build tools your team can run without me.

A side-by-side comparison of book revenue outcomes from Tash's two published books.

I regularly analyze and publicly publish insights from my own creative businesses.

Client Case Study

How a one-sentence framework reversed Clue's organic traffic decline

When I started consulting for Clue, the period-tracking app with 10M+ users, their English-language organic web traffic had been declining for years, and the content team had no framework for deciding what to work on.
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I defined the narrative for why users choose Clue and turned it into one deliberately simple rule: prioritize content about the symptoms and conditions that improve when users track them in the app. That framework guided strategic updates to 200+ articles across 5 languages.
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The result: organic traffic grew from 1M to 1.3M monthly clicks, the team gained its first end-to-end conversion reporting, and the contract was extended three times. I trained my successor and left a best-practices library.

The strategy runs without me.
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Client Testimonial: Rhiannon White, CEO at Clue

"Before Tash started working with us we had a substantive amount of content, and data about that content, but were lacking clear strategic direction on what we should focus on. Tash brought deep analytical capabilities to our brief and uncovered critical new insight.

She then led the development of a super focused, AI-first content strategy that enabled us to leverage what we now, thanks to her, knew worked. This also made us significantly more effective within our limited resources. Tash enabled us to sharpen the role of content in our growth mix, and make it a highly efficient and critical component of the overall growth mix for Clue.
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In addition to delivering measurable results, Tash was a delight to work with and a highly respected advisor who was relied on by the whole team. Her ability to very quickly absorb huge amounts of context meant she was able to rapidly integrate into our teams and workflows, with a strong grasp of our overall business and users. Her high-energy and positive approach was inspiring for internal team members and her contributions were highly valued across the wider Clue team.

I look forward to our next engagement together and would recommend working with Tash as a consultant to anyone."
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A picture of Tash Doherty, writer and strategist

About Tash Doherty

I’m a strategist and writer with 8+ years of experience in analytics, growth (Vox Media, Postmates), and consulting for health and wellness brands (Clue, Grow Therapy, Curology).

I’m a 2x published author, DTC wellness business founder, and graduate of The Wharton School, University of Pennsylvania.

Fun fact: When I was featured in The New York Times, I contributed the words “slow-mad” and “Tuluminati” to the lexicon.

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How It Works

Step 1: Discovery Call

30 minutes, free. You tell me the growth problem; I tell you honestly whether I can help.

Step 2: Phase 1 Engagement

A small, fixed-scope first project that produces value fast. It could be an audit, a framework, or an opportunity sizing, so you can judge the work before committing further.

Step 3: Ongoing Partnership

If Phase 1 earns it, I’ll embed with your team to complete a strategy, measurement, reporting, or team enablement project, designed to outlast the engagement.

Strategic narrative, SEO & growth analytics for health and wellness brands

I help humans tell meaningful stories with numbers, and turn them into organic growth.

Step 1: Discovery Call

Step 2: Phase 1 Engagement

Step 3: Ongoing Partnership

Have a growth question your data isn't answering? 📈

Tash Doherty